During this year's Spring Festival holiday, 200 key monitored scenic spots in Shandong received 30.533 million visitors and generated 1.43 billion yuan in revenue, with daily average growth of 9.9% and 9.7% respectively. Sixteen 5A-level scenic spots received 8.4146 million visitors, up 13.25% year on year, with a revenue of 430 million yuan, up 12.8%. Public cultural venues across the province served 4.4199 million people, with a daily average of 491,100, up 13.87% year on year.

During the holiday, scenic spots across Shandong integrated innovation to revitalize traditional folk customs. Minghu Market and Zhujiayu Ancient Village Temple Fair in Jinan offered dragon and lion dances and intangible cultural heritage experiences. Shuihu Hero City in Heze held a lantern festival and ice sculpture carnival, allowing visitors to experience traditional Chinese New Year charm.

Various localities advanced the "culture and tourism plus" integration to create immersive cultural tourism projects. Tai'an launched its first cultural relic study-themed tourist train. Zibo hosted an ice waterfall festival. The Yellow River Tower in Binzhou introduced immersive night tours, enriching visitor experiences.

Editor：Cao Xiaoxu