The 2026 Shandong Qilu Football Super League Jinan Division starts on April 25 at Shandong Sports Center. To mark the event, the city has launched a series of initiatives to boost spending and enhance the match-day experience for fans and visitors.

A key highlight is a themed market at the stadium, featuring over 50 stalls that showcase Jinan's culinary and cultural offerings. Visitors can sample local specialties, including time-honored brands like Chaoyixing, enjoy popular street snacks, and explore offerings from major retail and catering brands.

Additionally, the city has partnered with numerous hotels, restaurants, and shopping malls to introduce "ticket-holder exclusives", allowing fans to access discounts and special service packages by presenting their tickets.

The campaign also includes 25 promotional events to stimulate consumption. These range from the debut of the Sam's Club outlet to themed events like a spring coffee festival and exhibitions featuring time-honored brands.

By integrating sporting events with diverse consumption scenarios, Jinan aims to transform the football league into a catalyst for urban vitality, making each match a vibrant blend of sports, culture, and everyday life.

An aerial view of Shandong Sports Center, the venue for the opening match of the 2026 Shandong Qilu Football Super League Jinan Division. [Photo/Haibao news]

Editor：Cao Xiaoxu