近日，山东省报业新媒体发展年会暨主流媒体系统性创新实践研讨会在青岛举办，济南国际传播中心报送的《织密阵地 聚合声量——济南国际传播中心提升区域国际传播效能的实践探索》荣获2026年度报业创新发展案例。

Recently, the Shandong Annual Conference on Newspaper and New Media Development and the Seminar on Systemic Innovation Practices of Mainstream Media was held in Qingdao. The project submitted by Jinan International Communication Center, titled Strengthening Communication Networks and Amplifying Reach: Jinan International Communication Center's Exploration of More Effective Regional International Communication, was selected as a 2026 Newspaper Industry Innovation and Development Case.

据悉，本次活动聚焦报业媒体系统性变革，推动传统媒体与新媒体深度融合，激发行业创新动能，助力全省报业及新媒体高质量发展。活动面向全省媒体征集报业转型、新媒体创新运营相关项目，择优遴选出一批创新亮点突出、落地成效明显、具备示范推广价值的优秀案例，为媒体融合转型提供实践样本。

The event focused on systemic transformation in the newspaper industry, promoting deeper integration between traditional and new media, fostering innovation, and supporting the high-quality development of newspapers and new media across Shandong Province. Media organizations throughout the province were invited to submit projects related to newspaper industry transformation and innovative new media operations. A selection of outstanding cases was recognized for their innovative approaches, proven results, and potential for wider adoption, providing practical models for media integration and transformation.

济南国际传播中心成立以来，以“立足济南、服务全局、面向世界”为宗旨，以“全领域深化文化外宣、全方位推动优秀传统文化走出去”为己任，以宣传济南为窗口，通过体系化、常态化、品牌化的运营举措，打造适配海外传播生态的融媒体内容产品与传播矩阵，持续讲好新时代济南泉水文化、黄河文化、城市发展故事，通过区域国际传播能力的提升传播中国声音、展现中国形象。

Since its establishment, Jinan International Communication Center has upheld its mission of being rooted in Jinan, serving broader development goals, and engaging with the world. Committed to strengthening international cultural communication and bringing China's outstanding traditional culture to global audiences, the center has used Jinan as a window through which to showcase China. Through systematic, sustained, and brand-oriented operations, it has developed integrated media content and communication networks tailored to overseas audiences and platforms. These efforts have helped share stories of Jinan's spring culture, Yellow River heritage, and urban development in the new era, while strengthening regional international communication capabilities to bring China's perspectives to the world and present a fuller picture of the country.

在实践探索中，中心坚持把传播阵地建到海外一线，海外分中心或联络站已拓展至27处，构建起覆盖亚洲、欧洲、非洲、美洲、中东欧的扎根式海外传播网络;聘请“泉城推荐官”240余位，广泛吸纳外籍友人、行业精英、跨境自媒体博主等多元群体，以亲历者视角产出贴近海外受众的融媒内容。同时，牵头成立“泉迎四海”国际传播联谊会和黄河流域国际传播联谊会两大跨区域协作平台，实现对外传播从“单点发声”向“集群联动”跨越。执行中国外文局纪录片《我们的文明观——君子和而不同》拍摄，中心打造的系列精品作品累计荣获国家级、行业级荣誉40余项。

As part of its ongoing efforts, the center has prioritized building a strong presence overseas, expanding its network to 27 overseas branches and liaison offices across Asia, Europe, Africa, the Americas, and Central and Eastern Europe. It has also recruited more than 240 Jinan City Referrers, bringing together international residents, industry professionals, and cross-border content creators to produce engaging multimedia stories from firsthand perspectives that resonate with overseas audiences. Meanwhile, the center has taken the lead in establishing two cross-regional collaborative platforms: the "Blooming Jinan" International Communication Association and the Yellow River Basin International Communication Association, shifting international communication from isolated efforts to coordinated, network-wide collaboration. The center also carried out filming for Our Outlook on Civilization—Harmony in Diversity, a documentary produced in collaboration with the China Foreign Languages Publishing Administration. Its high-quality media productions have received more than 40 national and industry-level honors.

未来，济南国际传播中心将继续坚持守正创新，深化内容建设，拓展传播渠道，不断提升国际传播影响力与中华文化感召力，为讲好济南故事、山东故事、中国故事作出新的贡献。

Looking ahead, Jinan International Communication Center will continue to uphold its core principles while pursuing innovation, enhance content development, and expand its communication channels. By further strengthening its international reach and the global appeal of Chinese culture, the center aims to make new contributions to telling the stories of Jinan, Shandong, and China.

(济南国际传播中心记者：袁雨华 翻译：回声)

图片记者：巩丽丽

编辑：巩丽丽